'Immaculately minimal DIY gems' - Narc Magazine

‘Perfect pop dichotomy’- God Is In The TV

'A one-woman pop machine'- Under The Radar​

'A unique and inventive talent’ - Louder Than War

Mayshe-Mayshe is the solo project of Yorkshire artist, performer and producer Alice Rowan. Her music blends dreamy art-pop and electronica with rich storytelling, skittering percussion and infectious melodies. Her deceptively simple songwriting incorporates choral vocals, vintage synths and the occasional hairdryer.​

The project was born of Mayshe’s love for electronica and dance-pop and her lofi approach to making music, resulting in her unique brand of experimental electropop.

Rowan’s songs explore themes of mental health, nature and folklore, with organic elements woven into all aspects of her music. Her writing is often inspired by stories and imaginary worlds, such as her collection of songs inspired by Tove Jansson’s novel November, set in the idiosyncratic world of the Moomins.

Mayshe-Mayshe’s live performance is a spellbinding experience: a dynamic live-looped performance of soft, spare rhythms and intimate vocal harmonies that build into deep oceans of sound.

Mayshe-Mayshe released her debut album Cocoa Smoke in 2018, followed by her second studio album Indigo in November 2022, with new music scheduled for release in 2024. ​